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March 1, 2022

eSkootr Championship™ appoints Little Dot Sport to build global social media engagement

The eSkootr Championship™ (eSC) has appointed Little Dot Sport, award-winning digital content agency Little Dot Studios’ recently launched specialist label, to help amplify the Championship’s social media content and engagement across all platforms.

Little Dot’s international presence, with offices around the world, will help build a global fan base. They have worked with some of the biggest brands, broadcasters, distributors and rights-holders in international sport, including Formula E, Eurosport, The FA and Extreme E, engaging and retaining an active audience with original and strategically re-versioned content.

As a brand-new sport, social media will play a vital role in building a fan base for eSC and driving anticipation for the upcoming season. Little Dot Sport will work with eSC’s in-house social media team to support and maximise the Championship’s Instagram, YouTube and TikTok channels, as well as looking to test and innovate on new and emerging platforms where there is an opportunity to connect with young audiences in new and interesting ways.

Little Dot has recently been verified as carbon neutral to Future Net Zero Standard since inception.

Hrag Sarkissian, eSkootr Championship™ co-founder and CEO, said:

“As a global championship racing on different continents and with riders from all around the world, the opportunities for building an engaged international fan base through social media are incredibly exciting.

“Little Dot’s record for delivering premium and ground-breaking digital entertainment with world-famous brands makes them the ideal expert partner for eSC’s social media ambitions. Our shared vision for how we will reach, excite and educate to spread the word of eSC and the benefits of micromobility is extremely powerful, and Little Dot’s pioneering and data-driven approach will ensure long-lasting growth.”

Robbie Spargo, Director of Little Dot Sport, added:

“We’re delighted to partner with the innovative and ambitious team at eSkootr Championship™. Having seen the plans around the events, the broadcast product, and where the riders are coming from, we know we will be working at the cutting edge of sports entertainment content.

“More than this though, it is the alignment of our values that make this partnership such an exciting one for us. Having recently been certified as net carbon neutral since inception and having worked with other pioneering sports rights-holders with sustainability at their heart, we’re proud to support a sporting championship fundamentally built on this ethos.” 

About Little Dot Sport:

Little Dot Sport launched in 2022 and is dedicated to realising potential in every race, every goal, every win: in every sporting moment.

Little Dot Studios’ first sporting client was Formula E in 2015 and now has 28 sports-based clients. These include ECB, The FA, Eurosport, International Paralympic Committee, Juventus, Formula E and Extreme E.

Little Dot Sport works alongside WING, the sports-focused production studio acquired by Little Dot Studios in 2020. WING past clients include Santander, City Football Group, HUGO BOSS, McLaren, Jaguar Land Rover and the IOC. Little Dot Sport holistically covers digital content strategy and creation, audience insights, content publishing, media buying and monetisation.

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