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January 28, 2022

eSkootr Championship™ appoints Tracy Novak as Director of Communications

Novak joins eSC with over two decades’ experience working at the highest level in motorsport, including Formula One teams, the governing body for world motorsport - the FIA - and most recently its national sporting authority Motorsport UK where she was Director of Marketing and Communications.

Novak’s arrival comes at a pivotal time for eSC as the Championship builds towards its debut season, with the race schedule, rider line-up and details of the eSC Commission soon to be announced. Her strategic perspective, international experience and diverse network of contacts will be key in shaping and delivering communications for the Championship and helping eSC to achieve its mission.

Hrag Sarkissian, eSkootr Championship™ co-founder and CEO, said:

“We are delighted that Tracy has agreed to join eSC as we build towards the start of our first season of racing later this year. As a brand-new sport, communicating our distinct messaging both in terms of the racing and the wider environmental and social aims of the series is vital.

“Tracy has delivered strategic global PR and marketing campaigns for some of the most respected organisations and bodies in motorsport. Her experience across the sporting, commercial and governance perspectives will be extremely valuable as we engage and excite fans and stakeholders with our new category of racing and create awareness and understanding of eSC’s mission and relevance for real world micromobility.”

Tracy Novak added:

“I’m incredibly excited by the vision for the eSC and the opportunities it has to transform micromobility and motorsport.

“The creation of a brand-new sport and mission-driven platform is a fantastic challenge and the team have done some great work laying the foundations for the series. We have already announced some incredible partners that emphasise our commitment to offering a totally new viewing experience and delivering a sustainable and accessible motorsport championship.

“With only a few months until our first race, I look forward to spreading the word of eSC and informing fans what they can expect from this innovative new sport.”

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